SERPs is an abbreviation of Search Engine Results Page that refers to search results pages (Google, Yahoo, Bing) that return search results when performing a search query. To the search engines. It is a critical factor when doing SEO. SERPs are an effective way to help your website rank higher on the SERPs from which to maximise the potential sales and communications of the site.
Highlights of serps
In addition to some popular search engines such as Goole, Bing, in addition to returning the information from the site related to search queries. The SERP also returns results related to Images, Videos, News, Blogs, suitable to look up information of users.
Search results are usually a list of pages with a title, URL link to the page, and a short description that contains information or keywords related to the searcher’s keyword. On the other hand, if your website is large, or complex and related to the searcher’s keywords, the search engine can display more main links to the main content pages (site links).